Engagement: What About Scoring?
Back before Maddie and I launched The No BS Guide to Digital Transformation, I had been writing a brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by...
View ArticleWhich Is Better: a Lot from a Little, or a Little from a Lot?
One last question from my brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. Would you rather have...
View ArticleWant to Generate Explosive Membership Growth?
Join me and the nice folks from Grype Digital on Tuesday, October 12 at 3:30 pm ET for Explosive Growth for Associations Through Better Membership Management, the second episode of their second season...
View Article9: Why Is Membership the Only Relationship?
In position number 9 of the top ten all time Spark blog posts: Why Is Membership the Only Relationship? Originally written as a follow on to a panel session I participated in at ASAE’s 2013 Great Ideas...
View Article8: Membership 101: Effective Renewal Cycles
In position number 8 of the top ten all time Spark blog posts: Membership 101: Effective Renewal Cycles. (Spoiler alert: you’re going to see more of the Membership 101 series posts in the countdown.)...
View Article7: Membership 101: Exit Surveys
In position number 7 of the top ten all time Spark blog posts: Membership 101: Exit Surveys. (I told you the Membership 101 series would be back!) Once again, the advice in the initial post remains...
View ArticleLies, Damn Lies & Statistics?
Association execs consume – and produce – a lot of research in our day-to-day work, but most of us don’t have formal training in research. A lot of the language of research programs– p-values and...
View Article“P-Value”? What’s a “P-Value”?
And why should you care? Associations generate a lot of original research, but association execs also use a lot of research created by other entities both to assess the internal operations of the...
View ArticleCuriosity with a Purpose
As Zora Neale Hurston described it: Research is formalized curiosity. It is poking and prying with a purpose. When you’re sponsoring a research study, one of the biggest decisions you’ll have to make...
View Article1: Membership 101: The Welcome Series
And finally, coming in at #1 in the Spark All-Time Top 10 Blog Posts (and it wasn’t even close): Membership 101: The Welcome Series. First written more than five years ago, this post remains the first...
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